Plan a new website in 90 minutes

is a jargon-free, practical guide for the "non-techy" business manager who is thinking about creating a business website. It explains the various potential benefits for small businesses of having a website, and explains the way in which the website should be planned in order to achieve these benefits.

Content includes

• Understanding the basics

  The web development process and your role in it. The purpose and structure of domain names. Selecting a web hosting company.

• Planning your website

  Defining your audience and the information they want. Creating your web design brief

• Who should create your site ?

  How to shortlist and select your web designer.

• Understanding e-commerce

  What is e-commerce, how does it work and what you need to consider if you want an e-commerce site.

• E-commerce payment processing

  The options and software required for getting paid on-line.

• Regulations

  A summary of some of the regulations that affect small businesses especially e-commerce trading.

• Good design and testing

  An overview of the basic principles of good design and coywriting. A synopsis of what to test once your website is up and running.

• Glossary

  Cut through the jargon.